Welcome!  At Seacoast Pop Up Shop, you'll find casual basics along with unique, on-trend styles. I take the time to know my customers, and understand their needs. My goal is to to help women of all sizes find comfortable, on-trend clothes that they feel great  in.  This was my inspiration to start Seacoast Pop Up, and it's what continues to drive me each and every day.  

When you open your closet, do you like what's inside? Do your clothes express who you are? Do they fit correctly? Are they comfortable to wear? Most important--is it easy for you to choose something?   We make so many choices each day. When it comes to your wardrobe, allow me to make life just a bit easier. Let's get rid of the "decision fatigue"  that goes along agonizing over what to put on your body, once and for all! 

Please know that YOU drive this business. I decide what to carry based on your feedback, your input, and your purchase patterns. I hope that you're able to find what you're looking for here, that you'll feel *amazing* with your purchase from Seacoast Pop Up Shop.     Take a look around, and if you have any questions, please don't hesitate to contact me

I started my business in 2016 and gained my audience through social media and pop up events. In 2017, I made the exciting decision to transition to a store on wheels!  Inside the bus BOOTEEK are trendy, comfortable, affordable fashions for women sizes S to 3X. The vibe is casual, and the selection offerings range from boho chic to classic basics.  I also offer my own handmade kids skirts, headbands, headwraps/buffs (for men, women, and children) home decor, and jewelry (soon to be added) under my label Mallard Cove NH.   During non-COVID times, the bus allows me to reach so many women in person!  Given the current state of affairs, I restructured the business in March 2020 to online sales.  Aside from the occasional social distance pop up event, I hope to get back to events with the bus again when it's safe.  In the meantime, something great has come out of this: creating this website for you to easily browse and shop from!  Whether you're a new customer or have been with me since the beginning, I'm grateful that you're here.   I'm continuously researching products to give you the best handpicked, curated fashions.  Stick around--I'm adding new styles all the time!

Pssst....Want to know more about the psychology behind how we make decisions on clothing, and how it can wear us out?  Check these out:
1) O'Connor, Annmarie. The Happy Closet--Well-Being is Well-Dressed. Dublin, Gill & Macmillan Ltd, Dec 18, 2015
2) Vohs, Kathleen & Baumeister, Roy & Twenge, Jean. (2005). Decision Fatigue Exhausts Self-Regulatory Resources — But So Does Accommodating to Unchosen Alternatives.

About Me


Originally an Art major, I graduated with a BA in Psychology  and did volunteer work through Americorps National Service after college.  As a native New Englander, I love being out in nature for all four seasons.  My family and I love  hiking, biking, kayaking, paddle boarding, snowmobiling, and trying new things (like snowboarding) and visiting new, wild places.    I also enjoy reading, crafting, and spending time with my family. Sewing, sketching, taking photographs, (attempting) music, and general crafting make up who I am and are my artistic outlet. Animals (both the wild ones and my pets!) are also very important to me, but my husband and kids are what keeps my heart beating.

Thanks for being here!  

Aimee Dion

aimee cassie seacoast pop up shop about me