My Story

I started this business in 2016 with the goal to help women find clothes that are enjoyable to wear but also makes them feel good.  This was my inspiration to start Seacoast Pop Up, and it's what continues to drive me each and every day. 


Did you know that Seacoast Pop Up Shop is also a traveling bus boutique?  Inside are trendy, comfortable, affordable fashions for women sizes S to 3X. The vibe is casual, and the selection offerings range from boho chic to classic basics.  I also offer my own handmade kids skirts, headbands, headwraps/buffs (for men, women, and children) and home decor under my label Mallard Cove NH.    I'm continuously researching products to give you the best handpicked, curated fashions.  Stick around--I'm adding new styles all the time!

A little about me....originally an Art major, I graduated with a BA in Psychology  and did volunteer work through Americorps National Service  after college (which I highly recommend).   As a native New Englander, I love being out in nature, reading, hiking/biking/kayaking and spending time with my family. Sewing, sketching, taking photographs, (attempting) music, and general crafting make up who I am and are my artistic outlet. Animals (both the wild ones and my pets!) are also very important to me, but my husband and kids are what keeps my heart beating.

Thanks for being here!  

Aimee Dion

bus booteek